Free the feed!

I just clicked on a link to a blog that had sat in my RSS reader for weeks, unread, while 34 new entries piled up. It's a blog I like, one where I often find smart food for thought. But it only has partial RSS feeds.

I used to be a defender of the partial feed; ad revenue is, after all, what makes the bandwith go round. But I've changed my opinion. There are too many good posts I haven't linked because I found them two weeks late; I even get behind on Economist blogs, and I founded one of them. The gain from readers who click through to see the full link has got to be more than offset by the loss of readers who dispense with your blog entirely, plus the readers of other blogs who never saw your post because their favorite blogger didn't bother to read it.