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Tyler Gray
Tyler Gray is the editorial director of Edelman in New York. He's the author of
The Hit Charade
, and the co-author of
The Sonic Boom
.
Grand Parc/Flickr
The Importance of the Vroom Vroom
Good luck selling a Mustang if it doesn't
sound
like a Mustang.
Joel Beckerman
and
Tyler Gray
November 11, 2014