Philip D. Reed

  • The Corporate Alumnus Program: A New Plan for College Giving

    American colleges and universities, large and small, find themselves urgently in need of new sources of financial support. Enrollment is going up faster than the endowment and in this predicament the institutions have asked for corporate aid to supplement the gifts of their alumni. It calls for industrial statesmanship to devise a plan which would be at once generous and fair to the many needy institutions. The Atlantic is happy to commend this new program now being put into effect by the General Electric Educational and Charitable Fund.