Pauline Maclaran

Pauline Maclaran is a professor of marketing and consumer research at Royal Holloway, University of London.

Phil Noble / Reuters

How the British Royal Family Became a Global Brand

It’s hard to imagine the monarchs of Saudi Arabia and Thailand selling souvenir tchotchkes in quite the same way.
- Cele C. Otnes and Pauline Maclaran
- October 21, 2015