Nir Eyal

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products. He has written for TechCrunch, Forbes, and Psychology Today.

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Hooked on Q-Tips

People can get addicted to almost any product. Do manufacturers have a responsibility to stop them?
- Nir Eyal
- Aug 31, 2016
The App of God

100 million people now have the same (interactive, data-wielding) Bible app in their pockets.
- Nir Eyal
- Jul 24, 2013

Hooked on Q-Tips