Michael Luca

Michael Luca is the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School, where he teaches a course on using behavioral insights for the social good.

Chiara Zarmati

Did Free Pens Cause the Opioid Crisis?

What Big Pharma knows about people’s hardwired instinct to reciprocate when given a gift
- Ray Fisman and Michael Luca
- January/February 2019 Issue