What, exactly, is a “lifestyle site”? It’s not quite a news site, and not quite an e-commerce site, and not quite an advice site, and not quite a message board, and not quite a … well, not quite an anything. A lifestyle site, the “Italian seasoning” of the Internet, is an undefined hodgepodge.
Because of that, lifestyle sites have proven especially popular as a way for celebrities—many of them, thus far, young and female—to “extend their brands.” Beyoncé, Lauren Conrad, Blake Lively, Jessica Alba, Gwyneth Paltrow: They’ve all experimented with sites that promise to provide some kind of insight into food and fashion and living and loving and otherwise styling one’s life.
You know what they haven’t tackled, though? Pot.
Enter Snoop Dogg.