Why people personify machines and gadgets
Worrying about social status is a surprisingly good motivator for people to go green.
Telepathy, echolocation, and the future of perception
How the descendants of Siri and Alexa could change our daily lives, thoughts, and relationships
Why encountering vastness makes us more spiritual, generous, and content
Exploring the next frontiers in surveillance
How to bend people to your will
So why do people behave as though it is?
A guide to bragging better
It’s evolutionary: We’re more likely to remember tales that might help us stay alive.
A scientific look at people’s obsessions with besting their peers
No one is immune to magical thinking.
Why we choose partners who share our traits
What the logos you’re wearing really say
A new study finds we're not very good at entertaining ourselves.
Why we like what we like
Our brains associate eccentricity and creativity in musicians, painters, writers, and other artists—as long as weirdness doesn't feel like a gimmick.
Receiving an award makes you feel proud, but a new study suggests some winners may suppress their natural joy so they seem like good sports.
New research says moral bias against suicide often comes from disgust over a tainted soul.