Many Gen Zers have rejected traditional credit in favor of new-age layaway programs, which are riskier than they may seem.
It’s looking to the successful anti-smoking campaigns of the aughts to wage a new fight.
Carriers are banking on the psychological allure of marginal luxury.
The pandemic has accelerated the death of a once-crucial medium: the TV ad, which had the surreal job of heroizing a product in 60 seconds or less.