The internet’s file format has been diagnosed as “cringe,” but there are other threats to its existence.
About 40 percent of my first full-time job was dedicated to making GIFs—a skill I had professed to have during the interview process, and that turned out to be much harder than I thought. It took trial and error to figure out how to make sure the colors weren’t too weird, the frame rate too fast, the file too big.
This was 2015, and GIFs had to be smaller than 1 megabyte before you could upload them to most social platforms. Fiddling with them was worthwhile, because GIFs were very important. You had to have them! They were the visual style that the audience craved. Not only did I make dozens a day for the website I worked for, but I often made extras for co-workers who requested them for their personal use. (I was eager to please!)