"In the nonacademic world of letters no one, apparently, either knows or cares whether Byron was a great poet. After a hundred years, the sole question that impassions people is: 'Just how much of a cad was he?'"
Kipling could get an audience for tales and ballads and jungle-books; but the moment he tried to speak nationally, he could not get an audience. Even now, they would rather read H. G. Wells.