Joseph F. Coughlin

Joseph F. Coughlin is the founder and director of the Massachusetts Institute of Technology AgeLab. He is the author of The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market.

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Why Businesses Misunderstand Old People

A counterfactual narrative of aging blinds marketers to the real desires of retirees.
- Joseph F. Coughlin
- November 10, 2017
Reuters

The Changing Definition of a ‘Full Life’

With lengthening life expectancies come new ideas about what people can accomplish in old age.
- Luke Yoquinto and Joseph F. Coughlin
- March 3, 2016

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Joseph F. Coughlin

Why Businesses Misunderstand Old People

The Changing Definition of a ‘Full Life’