Ian Bogost
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Olly / Santi S / Serg036 / Shutterstock ... You Are Already Living Inside a Computer
Futurists predict a rapture of machines, but reality beat them to it by turning computing into a way of life.
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Marcio Jose Sanchez / AP The Empire of Apple
The company’s new iPhone and retail “town centers” presage a future of Apple as global infrastructure—one that may already have arrived.
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Dado Ruvic / Reuters The Banality of the Equifax Breach
With over half of the entire U.S. adult population potentially exposed, what’s left to do but shrug and sigh?
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Richard Carson / Reuters Houston's Flood Is a Design Problem
It’s not because the water comes in. It’s because it is forced to leave again.
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Christian Hartmann / Reuters A Googler's Would-Be Manifesto Reveals Tech's Rotten Core
Office culture is only part of the problem.
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Stephan Savoia / Pablo Martinez Monsivais / AP ... Why Zuckerberg and Musk Are Fighting About the Robot Future
It looks like the two tech titans are arguing about AI’s impact on humanity. Really they’re protecting their personal brands.
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Breville Why a Toaster Is a Design Triumph
The “A Bit More” button doesn’t reinvent the appliance’s form. It finds its soul instead.
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Fotoslaz / Shutterstock / Paul Spella / The ... The iPhone Is Dead. Long Live the Rectangle
Ten years later, smartphones have been fully domesticated.
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Eric Gaillard / Reuters For Google, Everything Is a Popularity Contest
The limits of the search giant's philosophy
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Matt York / AP Did Climate Change Ground Flights in Phoenix?
Yes, but it didn’t act alone.
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Ian Bogost The App That Does Nothing
A fake social network might be the only thing your smartphone needs.
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Benoit Tessier / Reuters Cryptocurrency Might be a Path to Authoritarianism
Extreme libertarians built blockchain to decentralize government and corporate power. It could consolidate their control instead.
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Fabrizio Bensch / Reuters The Nomad Who’s Exploding the Internet Into Pieces
Could decentralizing online life make it more compatible with human life?
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Amir Cohen / Reuters The Fidget Spinner Explains the World
The latest cultural trend is a perfect fossil of human life in the immediate present.
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Dove How Dove Ruined Its Body Image
A new ad in the brand’s long-running campaign spoils its body-positive track record.
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David Goldman / AP The Real Chaos of Campus Gun Laws
New legislation in Georgia shows ambiguous campus-carry laws might create a greater burden than the guns themselves.
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Giant Sparrow Video Games Are Better Without Stories
Film, television, and literature all tell them better. So why are games still obsessed with narrative?
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The Ultimators CRISPR Has a Terrible Name
Why does a revolutionary gene-editing technology sound like a candy bar?
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PepsiCo Pepsi's New Ad Is a Total Success
Every feature of the “Jump In” ad benefits the company—even the act of pulling it from the airwaves.
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Everything Game / Ian Bogost The Video Game That Claims Everything Is Connected
Instead, it shows how individual and unique things really are.
