The Apple+ series Physical is a reminder that making people hate their body is a thriving pillar of American commerce.
This is supposed to be the season of unleashed, exuberant exhibitionism. Many of us have swaddled our pale bodies in Lycra and terry cloth for more than a year; the theory of Hot Vax Summer is that we’re long overdue to expose them to the cruel light of other people’s eyes. In the music video for “Solar Power,” Lorde basks on the beach in a lemon-yellow crop top, the symmetry of her rib cage its own work of art. “Forget all of the tears that you’ve cried; it’s over,” she sings, shooing away our literal and metaphorical winter of COVID-19. (Predictably, the outfit she wears—$615 plus tax!—sold out immediately.) I watched most of Physical—Apple TV+’s new series about a 1980s aerobics queen-in-waiting—with this in mind, idly running my hand over and over my unsculpted midriff, fighting the impulse to throw on a leotard and sweat joyfully along to “Space Age Love Song.” This is the conflict at the center of American consumerist fitness spectacle: Even when it’s at its most transparently questionable, the promise is almost impossible to resist.