Craig Sowell is the Vice President for IBM SmartCloud and Managed Services Marketing. In this capacity he overseas the overall IBM Market and Brand Management for IBM's Cloud Computing business. Previously, he was the Director of Field Enablement for IBM's North America's Unit, focused on driving seller expertise and effectiveness in support of IBM's strategic growth initiatives, including the roll out of IBM's Smarter Planet initiative. Prior to that Craig was the Director of CIO Marketing Campaign Programs for North America. Craig's area of specialty lies in designing and executing strategic growth initiatives - favoring undefined spaces that can yield new customer value.