A Missouri boy who took his architectural degree magna cum laude at the University of Illinois in 1931, CHARLES LUCKMANbecame President of Lever Brothers at the age of thirty-seven. One of the youngest and most outspoken of our business executives, he spent last autumn in Europe. In the course of his busy days, many of which were given to studying problems of associate companies on the Continent, he began taking note of how America with its new promise and its sense of responsibility looks to those on the other side of the big ditch.