Cele C. Otnes

Cele C. Otnes is a professor of marketing and advertising at the University of Illinois at Urbana-Champaign. She is the co-author of Cinderella Dreams: The Allure of the Lavish Wedding.

Phil Noble / Reuters

How the British Royal Family Became a Global Brand

It’s hard to imagine the monarchs of Saudi Arabia and Thailand selling souvenir tchotchkes in quite the same way.
- Cele C. Otnes and Pauline Maclaran
- October 21, 2015