Bob Cohn
Bob Cohn
Bob Cohn is the president of The Atlantic. He oversees the magazine's business and editorial teams on its principal platforms: print, digital, video, live events, and consulting. He was named to the job in 2014 after serving five years as editor of Atlantic Digital, where he built and managed teams at TheAtlantic.com, The Wire, and CityLab, growing TheAtlantic.com's audience ten-fold. More +
  • About That American Idea

    Some home news—we sent the following email to our colleagues at The Atlantic today, and thought we should share it with you as well. We should probably make explicit one element of this memo that Atlantic folk implicitly understand: We’re undertaking this expansion of our coverage of politics and policy with the founding ambition of the magazine very much in mind. Back in 1857, the first editors of The Atlantic described its purpose, in part, this way: “In Politics, the Atlantic will be the organ of no party or clique, but will honestly endeavor to be the exponent of what its conductors believe to be the American idea.”

    All:

    National Journal’s decision to return to its roots in subscriber-only publishing has created an opportunity for The Atlantic to bring its ideas-focused approach to journalism more fully to bear on politics and policy. We see formidable Washington coverage as foundational to our broader ambitions; no general-interest brand can hope to have impact globally without providing its readers with a sophisticated understanding of Washington’s view of itself and the world. We think The Atlantic is uniquely positioned to advance that understanding.

    For years, The Atlantic has been read closely in Washington for the clearest thinking on the most consequential questions facing policymakers—from the future of energy to the needs of the military to the changing shape of the job market. It already has some of the most esteemed reporters and writers in their respective fields: Molly Ball on politics; Jeffrey Goldberg on foreign policy and national security; Ta-Nehisi Coates and Hanna Rosin on domestic policy; Garrett Epps on law and justice; Russell Berman on Congress; and James Fallows on all of the preceding. In Peter Beinart, David Frum, and Conor Friedersdorf, The Atlantic has three of the sharpest observers of American politics and policy, and its news desk is led by astute Washington reporters like David Graham, Marina Koren, and Krishnadev Calamur. Not only is The Atlantic’s chief editor a former White House correspondent—so is its chief operating officer. Matt Thompson, the site’s deputy editor, has already conceived several ambitious projects focused on the consequences for the country of decisions made here. And The Atlantic’s expertise in politics and policy is not merely broad, but deep. Yoni Appelbaum, its politics editor—and now first-ever Washington bureau chief—has a Ph.D. in American history; the editor who leads the site, John Gould, has his Ph.D. in political science.

    This scope of expertise helps explain why The Atlantic already commands a monthly audience in D.C. of 800,000 unique visitors, and why our Washington events, like the annual Washington Ideas Forum, draw hundreds of attendees.

    So now, for the first time in the magazine’s long history, The Atlantic is planning to dedicate reporters to covering the White House, Capitol Hill, the agencies, and lobbying. As we intensify our reporting on politics, we will also focus on policy as it evolves in those areas—including technology, energy, health, and national security—likely to have the greatest influence in shaping the life of the nation. We don’t plan to follow the traditional model of stationing reporters at buildings. Instead, we’ll equip each beat reporter with questions—how will the experience of privacy continue to change for Americans? What are the emerging threats to corporate and sovereign cybersecurity?—that will prompt them, and free them, to roam from K Street through the agencies to Capitol Hill and the embassies.  

  • Shutterstock/Yeko Photo Studio

    Old-Media Values in New-Media Venues

    “Fast, hungry, and loosely edited” doesn't cut it anymore.

  • Comments on the Web: Engaging Readers or Swamping Journalism?

    How can you make comment sections good without employing people to monitor them?

  • The Divided States of America, in 25 Charts

    Six in 10 Americans believe the nation is more fragmented that it was during Vietnam, Watergate, and the Great Depression. Happy Fourth of July.

  • Revisiting 'Dark Social'

    How do people get to TheAtlantic.com? For 25 percent of our readers, we have no idea.

  • Don't Call It a Redesign

    Engagement, impact, aesthetics -- for TheAtlantic.com's new home page, there's method to the makeover.

  • Hiring in the Digital Age

    Even for twentysomethings, the job description is clear: Everyone is an editor in chief.

  • The Partnership Puzzle

    Is it really a good idea for publishers to give away their content for free?

  • 21 Charts That Explain American Values Today

    What do Americans really think about religion, Wall Street, and morality? A visual summary.

  • Misconceptions About the Homepage

    Does it really matter? Yes -- but not, perhaps, for the reasons you think.

  • Welcome to the Sharing Economy

    Reflections on the new social culture

  • Scalia: Our Political System Is 'Designed for' Gridlock

    The justice says the Supreme Court is deciding fewer cases because Congress is passing fewer pieces of major legislation

  • FDA Chief Hamburg on 'Deadly' Listeria Outbreak in Cantaloupe

    The commissioner called this "one of the most serious" outbreaks in decades, and said her agency needs stronger ties to entrepreneurs

  • Introducing The Atlantic Cities

    Our new site explores the most innovative ideas and pressing issues facing an increasingly urban world

  • On Election Night, the Place to Be

    Live blogging, interactive maps, Twitter feeds, and more

  • Vote for The Atlantic for Best Magazine Cover

  • Learn to Love Speed Cameras

    Critics say traffic cameras evoke Big Brother. They worry that a system that can take a photo of your license plate as you drive through town can also track your general movements. They say cities with cameras are more interested in raising revenue than improving public safety. I say bring on the surveillance.

  • The Mind of Elena Kagan

    A conversation about the nominee with Supreme Court watcher Stuart Taylor

  • TheAtlantic.com, Reloaded

    Notice anything different? Our new site is a lot like the old one—but (we hope you agree) so much better.

  • Editor's Note