Amory B. Lovins
Amory B. Lovins is chief scientist at Rocky Mountain Institute and a member of the National Petroleum Council. In 2009, Time named him among the world's 100 most influential people, and Foreign Policy, among the top 100 global thinkers.
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A Swedish engineering academician, honorary architect, and former Oxford don, he's written 31 books, taught at 10 universities, and received the Blue Planet, Volvo, Zayed, Onassis, Nissan, Shingo, and Mitchell Prizes, a MacArthur Fellowship, 11 honorary doctorates, and the "Alternative Nobel," Heinz, Lindbergh, National Design, and World Technology Awards.
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It Doesn't Matter If We Never Run Out of Oil: We Won't Want to Burn It Anymore
Like whale oil in the 1860s, oil today has become uncompetitive -- even at low prices -- and that will only become truer with time.