Adam Alter
Adam Alter is a professor of marketing at NYU’s Stern School of Business. He is the author of Anatomy of a Breakthrough and Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.
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Illustration by Joanne Imperio / The Atlantic How to Be More Creative
Breakthroughs are the product of persistence, not magic.
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How Nature Resets Our Minds and Bodies
The research behind an understanding that natural environments refocus our attention, lessening stress and hastening healing
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You're Not Moving to Canada: The Psychology of Post-Election Melodrama
For the vast majority, the effects of the election will be much less drastic than it expected.
