Yuchun Lee

Yuchun Lee is Vice President, Enterprise Marketing Management (EMM), in the Industry Solutions division of IBM Software Group. EMM is comprised of Coremetrics and Unica technologies, providing the foundation for solutions to help companies automate, manage, and accelerate core business processes across marketing and demand generation. Prior to that, Mr. Lee was co-founder and CEO of Unica, a marketing and analytics software firm that helps companies personalize their marketing campaigns, manage interactions with customers, analyze website visitor behavior, and more.

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