Walter D. Scott

  • The Psychology of Advertising

    "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisenent which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite"

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The Horrors of Rat Hole Mining

"The river was our source of water. Now, the people won't touch it."

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What's Your Favorite Slang Word?

From "swag" to "on fleek," tweens choose.

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Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

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Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

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How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

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