Walter D. Scott

  • The Psychology of Advertising

    "Advertisements are sometimes spoken of as the nervous system of the business world ... As our nervous system is constructed to give us all the possible sensations from objects, so the advertisenent which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite"

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What LBJ Really Said About Selma

"It's going to go from bad to worse."

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Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

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A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

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Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

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