The Magic of Monsanto: Your 1950s Guide to Better Gardening

By Alessandra Ram
 

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http://www.theatlantic.com/video/archive/2013/03/the-magic-of-monsanto-your-1950s-guide-to-better-gardening/274151/

In Garden Wise, a promotional short from the controversial chemical company Monsanto, an all-American couple experiences the ups and downs of trying to plant their own garden after moving to a new house. They soon discover that their clay-based soil, combined with the unpredictable weather, makes it impossible for their once “tender city hands” to grow anything. That’s when they turn to their elderly neighbors (the keepers of a beautiful garden themselves), who recommend the “chemical soil conditioner,” Krilium. However problematic, the film’s narrative appeals to the fantasy of owning a slice of the outdoors, a dream shared by many Americans in the 1950s.

For more films from the Prelinger Archive, visit http://www.archive.org/details/prelinger.

This article available online at:

http://www.theatlantic.com/video/archive/2013/03/the-magic-of-monsanto-your-1950s-guide-to-better-gardening/274151/