What Anthropology Can Teach Us About Marketing Phones in China

By The Editors

"Corporate anthropology ... is the most intense form of market research yet devised, a set of techniques that make surveys and dinnertime robo-calls (“This will take only 10 minutes of your time”) seem superficial by comparison," Graeme Wood explains in his Atlantic story "Anthropology Inc." What do these insights -- collected by droves of trained anthropologists doing fieldwork on everything from vodka to personal gadgets -- look like in practice? The social and mobile video news network NowThis News takes a look in the video below. 

For more videos from Now This News, visit http://nowthisnews.com/.

This article available online at:

http://www.theatlantic.com/video/archive/2013/02/what-anthropology-can-teach-us-about-marketing-phones-in-china/273360/