Dieter Rams Reflects on His Principles of Good Design

By Kasia Cieplak-Mayr von Baldegg

Credited with influencing generations of designers, including Apple's Jonathan Ive, Rams looks back on his career in a short documentary from publisher Gestalten. The video was produced to go with Less and More, a massive collection of his product designs. The video isn't new but it's always fascinating to revisit Rams's 10 Principles for Good Design. Although they were formulated in 1985, they still feel modern today -- especially with their emphasis on sustainability.

Klaus Klemp, who curated an exhibition of Rams's work also called Less and More, explains that the principles were not "a theory" but "the result of the first 20 years in this laboratory," drawing on the experience and contributions of many different people. Decades later, Rams wants to push innovation beyond product design; "today we need less but better products, ok, but ... we need new landscapes, together with new cities. We need new structures for our behaviors -- and that is design. We have enough things." 

Rams's 1958 pocket radio for Braun vs. Apple's iPod (Think Jar Collective)

The documentary was produced by Ole Wagner, Andrea Cadorin, and Robert Porsche for Gestalten.

Watch more videos by Gestalten on the Atlantic Video channel

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http://www.theatlantic.com/video/archive/2012/11/dieter-rams-reflects-on-his-principles-of-good-design/265223/