The Future of X: Lauren Bush on World Hunger

By Kasia Cieplak-Mayr von Baldegg
Ideas Report 2012 bug
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From the Aspen Ideas Festival, Lauren Bush explains, "I started FEED as a for-profit business, not even knowning the word social entrepreneur, social business, and now this notion of doing business or starting a business, but with the mission of doing good really built into the core of the business, is really widespread." A fashion model and philanthropist, Bush began designing tote bags to raise funding for the United Nations World Food Programme in 2006. The effort has since grown into FEED Projects and the FEED Foundation, a business and nonprofit that raise money and awareness for the fight against hunger around the globe. 

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http://www.theatlantic.com/video/archive/2012/07/the-future-of-x-lauren-bush-on-world-hunger/259303/