'Call for Philip Morris' Commercial with Lucille Ball

By Kasia Cieplak-Mayr von Baldegg

I Love Lucy was sponsored by Philip Morris for years in the 1950s. This commercial features their famous "living trademark" bellhop, Johnny Roventini, singing the jingle, "Call for Philip Morris!" 

For more classic commercials, visit the Internet Archive. 

This article available online at:

http://www.theatlantic.com/video/archive/2011/08/call-for-philip-morris-commercial-with-lucille-ball/244004/