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<iframe width="640" height="360" frameborder="0" webkitallowfullscreen="webkitallowfullscreen" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" src="//player.vimeo.com/video/47875656/"></iframe> http://www.theatlantic.com/video/index/261717/how-vimeo-built-the-interactive-old-spice-muscle-music-video-thats-crushing-the-internet/

How Vimeo Built the Interactive Old Spice 'Muscle Music' Video That's Crushing the Internet

Aug 29, 2012 |
Video by Old Spice

Wieden and Kennedy turned to Vimeo to create the "first of its kind" player behind their latest viral campaign.

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Author: Kasia Cieplak-Mayr von Baldegg

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