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<iframe width="640" height="360" frameborder="0" webkitallowfullscreen="webkitallowfullscreen" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" src="//player.vimeo.com/video/47875656/"></iframe>

How Vimeo Built the Interactive Old Spice 'Muscle Music' Video That's Crushing the Internet

Aug 29, 2012 | Kasia Cieplak-Mayr von Baldegg

Wieden and Kennedy turned to Vimeo to create the "first of its kind" player behind their latest viral campaign.

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Courtesy of Old Spice

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