How PBS Tackled the Internet

Paula Kerger, the network's top executive, talks about challenges of transitioning to digital.

User's Guide to Energy Special Report bug
A series of interviews with leaders in media, tech, and the arts
See more

The Internet age is a scary time to work in television. But Paula Kerger, the president and CEO of PBS, thinks risk-taking is the only way to become more digitally friendly. “Some of the things we’ve learned the most from have been the projects that haven’t worked out quite as well,” she said in an interview for Atlantic Video’s Creative Breakthroughs series.

The 43-year-old network launched PBS Digital in 2012, and it has already found success: Their video platform got 225 million views in May, and in 2013, they won seven Webby Awards. Under Kerger's leadership, the organization is taking a new approach to media, launching viral videos like "Mister Rogers Remixed" and nabbing adaptations like the American version of Downton Abbey and a more modern Curious George. In the video above, hear Kerger talk about how she rebuilt the home of Sesame Street.

This interview was filmed at the 2013 Aspen Ideas Festival.

Emma Green is the assistant managing editor of TheAtlantic.com, where she also writes about religion and culture.

Never Tell People How Old They Look

Age discrimination affects us all. Who cares about youth? James Hamblin turns to his colleague Jeffrey Goldberg for advice.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Never Tell People How Old They Look

Age discrimination affects us all. James Hamblin turns to a colleague for advice.

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Video

Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

More in Video

Just In