Watch a Music Video Dissect Your Facebook Profile

"Facehawk," a browser-based video experience, is all about you.

More

The idea of "borrowed nostalgia" takes on a very literal meaning as you watch "Facehawk," a music video for Big Data's track "Dangerous" that exploits your own memories. Head to thefacehawk.com and log in with your Facebook credentials to find your profile page -- nothing special. But the video above from director and interactive artist Rajeev Basu demonstrates what happens next using his own profile: the page blows apart into hundreds of fragments -- photos, status updates, etc -- that coalesce into a three-dimensional hawk. You have to try it yourself to appreciate uneasiness that comes with watching so many personal moments explode across your browser window. It's like watching a tornado tear up your house in slow motion and then put it back together in the shape of an elegant sculpture. 

What if you haven't posted much Facebook content to play with? Alan Wilkis, one half of Big Data along with Daniel Armbruster, assures a viewer on Vimeo that it'll still work, "but the hawk is considerably more filled out and detailed, the more content that you have in your Facebook profile." There you have it: the tug of war between the desire to share and the fear of putting too much out there. And that's their point -- Big Data say they make "music about voyeurism in the digital age." In this case, though, they promise not to share your data. Their music is available from Soundcloud, Spotify, and the iTunes store. Don't miss Wilkis's videos previously featured on Atlantic Video: "Come and Go," "Shadow," and "Old-Fashioned Girl." 

For more work by Rajeev Basu, visit http://www.rajeevbasu.com/.

Jump to comments

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

Get Today's Top Stories in Your Inbox (preview)

A Breathtaking Tour Above the Moab Desert

Filmmaker Ian Cresswell rigs an HD camera atop a remote-controlled "octocopter" for some spectacular aerial views.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

Just In