These Friendly Robots Would Like to Mix You a Cocktail

On the menu? One googol of potential drink combinations.


At this point there are few fields that haven't been transformed, somehow, by digital technologies. Whether it's dairy production or ramen-making, innovations in production and analysis have shaken, and then stirred, almost every business imaginable. 

One of the exceptions to this, however, has been bartending. Despite all the productive chaos that's going on in the world at large, walk into a bar, and you'll likely have an experience that is fairly similar to the one you might have had in 1989. Or 1889. Glass, ice, booze; drink, rinse, repeat.

That's changing, though -- or it could be, if a collaboration among engineers and marketers gets its way. Researchers at MIT's Senseable City Lab have teamed up with the Coca-Cola Company and Bacardi Rums to design a robotic bartending system called, yep, the Makr Shakr. Connected to customers' smartphones, and complete with three different robotic arms, the bar is capable, Mark Shakr says, of preparing approximately one googol (10 to the power of 100) of crowd-sourced drink combinations. The device is "new mixology system" that allows users to create personalized cocktail recipes in real time through a smartphone app. 

Here's how it works: 

Users download an app on their handheld devices and mix ingredients as virtual barmen. They can gain inspiration by viewing other users' recipes and comments before sending in their drink of choice. The cocktail is then crafted by three robotic arms, whose movements reproduce every action of a barman - from the shaking of a Martini to the muddling of a Mojito, and even the thin slicing of a lemon garnish.

Before you start feeling sorry for Sam Malone or Colin Field, though, you should know that Makr Shakr says it has no plans to replace human bartenders with its robotic versions. As the creators see it, the robo-Malones aren't so much supplanting traditional bartenders as supplementing them. "Instead of trying to replace a bartender with a robot, Makr Shakr aims to be a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing," the company puts it. "In Makr Shakr, social connections are woven throughout the co-creation and mixing of ingredients, which are then fed back to the user through the app. With this new technology, consumers can learn from each other, sharing connections, recipes, and photos on social networks."

Makr Shakr will be introduced, formally, at the Google I/O developer conference in San Francisco this Wednesday. At which point our robot overlords will officially be serving us drinks. So ... yeah. Remember to tip your bartender robot.

Jump to comments

Megan Garber is a staff writer at The Atlantic. She was formerly an assistant editor at the Nieman Journalism Lab, where she wrote about innovations in the media.

Get Today's Top Stories in Your Inbox (preview)

Hunting With Poison Darts

An indigenous forest dweller in Borneo explains one of his tribe's oldest customs: the art of the blowpipe.

Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus


I Am an Undocumented Immigrant

"I look like a typical young American."


Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.


Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion


What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.


Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."



More in Video

Just In