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The Quintessential Old-School Bodybuilding Gym

Frenchie and his gym wouldn't be out of place in a Tarantino flick.

Frenchie is the heart and soul of his gym in Williamsburg, Brooklyn. The 72-year-old bodybuilder has been running the place for 36 years, with loads of weathered snapshots on the wall to prove it -- Speedos, oily muscles, the whole deal. "Wow! This place is old!" is a typical comment for a new visitor, Frenchie says. "Some people today, they want to go to [a] fancy place. There's plenty of places around, but -- people like the way it is. It got character!" Frenchie's Gym isn't 24 Hour Fitness, that's for sure. "The neighborhood keeps changing," the filmmakers write on Vimeo, "but Frenchie's not going anywhere." 

This Must Be the Place is a documentary series about home, belonging, and loving what you do. Combining intimate interviews with lovely cinematography, David Usui and Ben Wu of Lost & Found Films craft unique portraits of individuals and the places that mean the most to them. The directors talk about the project in an interview with the Atlantic Video channel here, and don't miss the rest of the series here

For more from Lost & Found Films, visit http://www.lostfoundfilms.com/.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy. It's very organized."

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