The End of the Mall Rat: A Video Tribute

A montage from NowThis News celebrates that pillar of teen culture: the shopping mall. 

With the decline of brick-and-mortar retail, it's time to remember the pop culture heyday of the shopping mall. NowThis News, the social and mobile video news network, highlights those iconic mall moments from Hollywood movies in the video above: Clueless, Superbad, and of course, Mallrats

The trend is serious too, however. "Circuit City is dead; Best Buy is dying. Borders is gone; Barnes & Noble is shuttering storefronts. Kmart has closed 40 percent of its stores in the past decade," Derek Thompson writes in "Death of the Salesmen: Technology's Threat to Retail Jobs:" 

Twenty years ago, the shoppers went to the stores. Today, the stores go to the shoppers. From the floor salespeople replaced by informative Web sites to the cashiers nudged aside by automatic checkout machines, the daily tasks once performed by store employees are either being taken over by machines or outsourced to customers.

Read more in this month's issue of The Atlantic

These Are Not TV's Most Popular Shows

…but they look awfully familiar. A parody of the formulas behind television's biggest hits.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

The Horrors of Rat Hole Mining

"The river was our source of water. Now, the people won't touch it."

Video

What's Your Favorite Slang Word?

From "swag" to "on fleek," tweens choose.

Video

Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

Video

Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

Video

How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

More in Video

Just In