The End of the Mall Rat: A Video Tribute

A montage from NowThis News celebrates that pillar of teen culture: the shopping mall. 

With the decline of brick-and-mortar retail, it's time to remember the pop culture heyday of the shopping mall. NowThis News, the social and mobile video news network, highlights those iconic mall moments from Hollywood movies in the video above: Clueless, Superbad, and of course, Mallrats

The trend is serious too, however. "Circuit City is dead; Best Buy is dying. Borders is gone; Barnes & Noble is shuttering storefronts. Kmart has closed 40 percent of its stores in the past decade," Derek Thompson writes in "Death of the Salesmen: Technology's Threat to Retail Jobs:" 

Twenty years ago, the shoppers went to the stores. Today, the stores go to the shoppers. From the floor salespeople replaced by informative Web sites to the cashiers nudged aside by automatic checkout machines, the daily tasks once performed by store employees are either being taken over by machines or outsourced to customers.

Read more in this month's issue of The Atlantic

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

Video

Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Video

Just In