Typography Porn: 100 Years of Title Design in Film

The opening credits of movies are as varied as the movies themselves.

More

From the highly stylized introductions of the James Bond franchise to Woody Allen’s minimalist black-and-white template, opening credits in movies have a curious history.

This sleek short from digital media institute Berliner Technische Kunsthochschule (BTK) recounts the fascinating evolution of title design in film. Opening credits have always served a kind of gatekeeping function for the film industry, and continue to set the tone for the films themselves (i.e. Alfred Hitchcock movies). With the invention of television, however, families preferred to stay home rather than go to the cinema, resulting in fancier opening sequences as filmmakers struggled to capture viewers’ attention from the start.

To see more from BTK, visit their site.

Via Vimeo Staff Picks

Jump to comments

Alessandra Ram is a former writer and producer for The Atlantic Video Channel. Her work has also appeared in Foreign Policy.

Get Today's Top Stories in Your Inbox (preview)

Hunting With Poison Darts

An indigenous forest dweller in Borneo explains one of his tribe's oldest customs: the art of the blowpipe.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Hunting With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

The story of an action figure and his reluctant sidekick, who trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Writers

Up
Down

More in Video

Just In