What Anthropology Can Teach Us About Marketing Phones in China

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"Corporate anthropology ... is the most intense form of market research yet devised, a set of techniques that make surveys and dinnertime robo-calls (“This will take only 10 minutes of your time”) seem superficial by comparison," Graeme Wood explains in his Atlantic story "Anthropology Inc." What do these insights -- collected by droves of trained anthropologists doing fieldwork on everything from vodka to personal gadgets -- look like in practice? The social and mobile video news network NowThis News takes a look in the video below. 

For more videos from Now This News, visit http://nowthisnews.com/.

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