Why Beer Is Good for America: A 1952 Propaganda Film

"Beer! Sparkling, golden, pure, refreshing: a beverage as old as history. The ancient Babylonians were probably the first to brew beer..." begins As We Like It, a promotional film sponsored by the U.S. Brewers Foundation. Courtesy of the Prelinger Archive, the film includes a very brief history of beer and a breathless ode to the American beer industry. Its contributions to society are manifold: "beverages high in food value and rich in tradition," jobs, taxes, etc. Bars are nothing but good clean fun: "The neighborhood tavern is a friendly meeting place for the community. The average citizens' club!" What's more democratic and American than that? Bartenders must play by the rules, the film cautions, because "there are some who look for any opportunity to magnify every mistake and seek prohibition of the malt beverages which add to the enjoyment of gracious living." Luckily millions of upstanding citizens support the beer industry -- essential to life, liberty, and the pursuit of "gracious living."

For more films from the Prelinger Archive, visit http://archive.org/details/prelinger.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Confessions of Moms Around the World

A global look at the hardest and best job ever

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open for 1,300 Years

It's one of the oldest family businesses in the world.

More in Video

Just In