The Evolution and Art of Web Design

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Sometimes it's easy to take the design ideas that shape our online experience for granted, forgetting that thousands of decisions go into the look and feel of each site we use. From HTML to Flash and beyond, the PBS Off Book series explores what makes a good website in their latest short. Jeffrey Zeldman describes the transitions from HTML to Flash to HTML5, Jason Santa Maria discusses his design process, and user experience strategist Whitney Hess talks about why barebones Craigslist is still a great site.

For more videos from PBS Off Book, visit the YouTube channel. 

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
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