In 'Muhammad Ali Goes to Mars,' a New Nonprofit Brings a Lost Interview to Life

Tumblr teams up with Blank on Blank, which resurfaces journalists' old recorded interviews, to tell a whimsical true story. 

Blank on Blank, a media nonprofit, recently set out to collect and promote journalists' old recorded interviews, raising money on Kickstarter to fund the project. In this short video from Tumblr's Storyboard series, Tumblr and Blank on Blank tell the whimsical true story of one high school student's quest to interview Muhammad Ali in 1966. When the champion finally agreed to meet the teen radio host, what did Ali decide to talk about? A fantasy voyage to Mars, of course. 

Tumblr has more background on their Storyboard blog, which is devoted to profiling interesting uses of their platform. Blank on Blank explains their mission in this short video promoting their Kickstarter fundraising campaign:

When journalists write an article they typically have hours of recorded interviews, most of which never makes it to the page. What a waste. We're taking those unheard gems left on the cutting room floor and bringing them to the masses. Blank on Blank is a new non-profit 501(c)(3) curating, preserving, and broadcasting lost American interviews by the nation’s ultimate storytellers: print journalists, documentarians, and nonfiction authors.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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