A Model's-Eye View of New York Fashion Week via Google Glass

Diane von Furstenberg’s S/S 2013 collection, shown Sunday at New York Fashion Week, saw models, the stylists, and the designer herself outfitted in Google’s new technology — Project Glass. But while wearing the headgear (color-coordinated to match the model’s dresses nonetheless) was quite the statement in itself, the goal of the stunt was to cut a short behind-the-scenes video showing a very personal account of the show — from von Furstenberg musing on what fashion means while taping her good luck charm into her shoe, to literally stepping inside the models’ heels as they hit the runway.

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From a film perspective, it’s exciting to see how Project Glass enables the collaborative or crowdsourced filmmaking process, along with doing wonders for developing the first-person narrative — much like gaming has already done.

Do you think Project Glass will become a viable filmmaking tool? See what they came up with in the video above, and check out how designer Hussein Chalayan used cameras in his S/S 2012 presentation in the videos below.

 

This post also appears on The Creators Project, an Atlantic partner site. 

Kathleen Flood is managing editor of The Creators Project and is based in New York City. More

Flood is intrigued by GIFs (and other internet-based artwork), and appreciates the growing number of fashion designers who are incorporating technology into their designs in a non-tacky way. She enjoys hot yoga and just finished working on a film about a new media collective that's using technology to take over the world.

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