A Model's-Eye View of New York Fashion Week via Google Glass

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Diane von Furstenberg’s S/S 2013 collection, shown Sunday at New York Fashion Week, saw models, the stylists, and the designer herself outfitted in Google’s new technology — Project Glass. But while wearing the headgear (color-coordinated to match the model’s dresses nonetheless) was quite the statement in itself, the goal of the stunt was to cut a short behind-the-scenes video showing a very personal account of the show — from von Furstenberg musing on what fashion means while taping her good luck charm into her shoe, to literally stepping inside the models’ heels as they hit the runway.

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From a film perspective, it’s exciting to see how Project Glass enables the collaborative or crowdsourced filmmaking process, along with doing wonders for developing the first-person narrative — much like gaming has already done.

Do you think Project Glass will become a viable filmmaking tool? See what they came up with in the video above, and check out how designer Hussein Chalayan used cameras in his S/S 2012 presentation in the videos below.

 

This post also appears on The Creators Project, an Atlantic partner site. 

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Kathleen Flood is managing editor of The Creators Project and is based in New York City. More

Flood is intrigued by GIFs (and other internet-based artwork), and appreciates the growing number of fashion designers who are incorporating technology into their designs in a non-tacky way. She enjoys hot yoga and just finished working on a film about a new media collective that's using technology to take over the world.
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