A Fascinating Visual History of Vintage Race Car Design

Sven Völker, a designer and artist, describes the fascinating evolution of race car design in this short documentary based on his book, Go Faster. How did cars develop the colors, stripes, and logos that we associate with NASCAR and Formula 1? Why does that Apple-sponsored car look so awesome? Going back to the 1950s, Völker used dozens of small model cars to explore the haphazard way these design concepts came together through the decades. This short film was produced by Ole Wagner, Andrea Cadorin, and Robert Porsche for the book's publisher, Gestalten

For more videos by Gestalten, visit http://www.gestalten.tv/.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

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