60 Years of Presidential Attack Ads, in One Video

More

Going negative is nothing new. Check out this montage of 22 spots, from Ike and Adlai through Mitt and Barack.

Thanks to a retrospective from Museum of the Moving Image, which compiled dozens of presidential campaign spots from 1952 through 2008, viewers can dive deep into the fascinating history of a unique stripe of advertising. David Schwartz, chief curator at the museum, breaks them down by year, type, and issue, providing background on the impact of certain groundbreaking spots. For the short attention span of today, we've created a montage of excerpts, focusing on negative ads and including two spots from the 2012 contenders, taken from their YouTube channels. We selected these 22 clips to represent the breadth of strategies and styles over six decades of political media wars. To watch the videos in their entirety, plus many more, visit LivingRoomCandidate.org

Jump to comments

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
Get Today's Top Stories in Your Inbox (preview)

Why Did I Study Physics?

In this hand-drawn animation, a college graduate explains why she chose her major—and what it taught her about herself.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Video

How Is Social Media Changing Journalism?

How new platforms are transforming radio, TV, print, and digital

Video

The Place Where Silent Movies Sing

How an antique, wind-powered pipe organ brings films to life

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Video

Just In