60 Years of Presidential Attack Ads, in One Video

More

Going negative is nothing new. Check out this montage of 22 spots, from Ike and Adlai through Mitt and Barack.

Thanks to a retrospective from Museum of the Moving Image, which compiled dozens of presidential campaign spots from 1952 through 2008, viewers can dive deep into the fascinating history of a unique stripe of advertising. David Schwartz, chief curator at the museum, breaks them down by year, type, and issue, providing background on the impact of certain groundbreaking spots. For the short attention span of today, we've created a montage of excerpts, focusing on negative ads and including two spots from the 2012 contenders, taken from their YouTube channels. We selected these 22 clips to represent the breadth of strategies and styles over six decades of political media wars. To watch the videos in their entirety, plus many more, visit LivingRoomCandidate.org

Jump to comments

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

Just In