Watch Squid Cells Bump to Cypress Hill's 'Insane in the Brain'

The audio of a hip hop track stimulates synchronized pulsing chromatophores (pigmented cells) in a squid fin via electrodes.

Via Tumblr's reigning science guru Joe Hanson comes a biology video made to go viral: audio of an early-1990s hip hop track stimulates synchronized pulsing chromatophores (pigmented cells) in a squid fin. It's amazing. The video was created by Backyard Brains, two guys who hook up electrodes to cockroach parts to reveal the wonders of neuroscience, working with scientists at the Marine Biological Laboratory in Woods Hole, Massachusetts. 

Hansen describes the science in more detail on his site, and the guys at Backyard Brains explain the technology of their setup in a TED Talk below. They've also made it available as a kit called a Spikerbox here

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

These Are Not TV's Most Popular Shows

…but they look awfully familiar. A parody of the formulas behind television's biggest hits.

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