This Is Your Brain on 'Call Me Maybe': The Scientific Power of Music

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Like food, sex, and drugs, music boosts dopamine levels to create addictive feelings of pleasure. In this short, scrappy video, the web series ASAP Science illustrates how it works.  Mitchell Moffit and Gregory Brown, who produce the videos, talk about the making of the series in an interview with the Atlantic Video channel here.

Could this explain why Carly Rae Jepsen's "Call Me Maybe" is just shy of 200,000,000 views on YouTube?

Follow ASAP Science on YouTubeTwitter, and Facebook. Stay tuned for more video from ASAP Science on the Atlantic Video channel. 

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.
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