Perfume: 'An Ethereal Corset Trapping Everyone in the Same Unnatural Shape'

More

"People who smell like everyone else disgust me," Christopher Brosius explains. He hates conventional perfume so much he started a company to create scents inspired by unexpected objects, spaces, and abstract ideas. His New York-based company, CB I Hate Perfume, sells bottled olfactory experiences with names like "In the Library," "At the Beach 1966," and "Invisible Monster." In a documentary portrait produced by Monomania, he waxes poetic about his sources of inspiration. Aaron Peasley, the film's producer, discusses project in a brief interview below. 

The Atlantic: How did you find this story and decide to tell it? 

Aaron Peasley: Personally, I've always been a bit of a fragrance fanatic and I had always been intrigued by Christopher's approach to creating scents. CB I Hate Perfume's "In the Library" has been a favorite of mine for some time (what could be more evocative than an old library?). Also, growing up my mother was a big French "power" perfume aficionado -- YSL's Opium being one of her favorites -- so Christopher's manifesto struck a chord with me.

Did anything surprise you in the course of making the film?

Christopher's creative process was fascinating. Watching him working on his new fragrance "Invisible Monster" was really cool as we actually got to see him bring the scent to life. He works instinctively and just automatically knows when he has captured the scent he has imagined. What also struck us was the challenge of capturing a creative process like perfume-making on film. Interpreting the story of the fragrances with vignettes was great fun for us.

What's next for you?

At Monomania we really want to use video to capture creative personalities and endeavors around the world. We have an upcoming portrait on a well-known New York mannequin maker, another immersive beauty film and a piece on a well-known couturier.

For more work by Monomania, visit http://monomania.net/.

Jump to comments

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

Just In