'NASA and We Know It' Gives Curiosity the Viral Video Treatment It Deserves

A parody of the pop video "Sexy and We Know It" by LMFAO pays tribute to the Mars rover mission. 

"NASA may only consume 0.5 percent of the federal budget, but it generates practically all of Uncle Sam's viral marketing buzz," the Wire's John Hudson notes in "NASA Is the Government's One True Viral Hit Factory." The latest Mars rover mission captured the imagination of the Internet at large, spawning meme after meme, including this entertaining parody of the music video "Sexy and We Know It," by LMFAO. The video was produced by a new YouTube channel, Satire. We're big fans of NASA's incredible videos and visualizatios of space here at the Atlantic Video channel, so we get a kick out of seeing the footage recontextualized in an obnoxious -- yet epic -- pop video. 

For more videos from Satire, follow the YouTube channel. 

Via the Daily What. 

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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