'NASA and We Know It' Gives Curiosity the Viral Video Treatment It Deserves

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"NASA may only consume 0.5 percent of the federal budget, but it generates practically all of Uncle Sam's viral marketing buzz," the Wire's John Hudson notes in "NASA Is the Government's One True Viral Hit Factory." The latest Mars rover mission captured the imagination of the Internet at large, spawning meme after meme, including this entertaining parody of the music video "Sexy and We Know It," by LMFAO. The video was produced by a new YouTube channel, Satire. We're big fans of NASA's incredible videos and visualizatios of space here at the Atlantic Video channel, so we get a kick out of seeing the footage recontextualized in an obnoxious -- yet epic -- pop video. 

For more videos from Satire, follow the YouTube channel. 

Via the Daily What. 

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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