James Victore on Why Design Is a Gift

From the 99U Conference, the designer shares insights about the principles that motivate his work. 

"A band doesn't ask marketing what kind of song to write," Victore explains in his talk at the 99U Conference (formerly the 99% Conference). Here, the designer shares insights about the principles that motivate the work at his creative studio. Pulling no punches, his work has tackled issues like racism and commerialism with humor and bold visual lines. His clients have included fashion brands like Yohji Yamomoto and the City of New York's Department of Probation, reinventing motivational posters to reach a tough crowd -- people on probation. 

For more videos from 99U, visit http://99u.com/.

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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