A Music Video Powered by Pure Color and Rhythm

David Wax Museum's 'Harder Before It Gets Easier' is a deceptively simple visual feast. 

"Mexo-Americana" group David Wax Museum's "Harder Before It Gets Easier" is a deceptively simple visual feast. David Wax and Suz Slezak perform coated in thick Crayola-colored paint, using their hands to create fun abstract shapes and faces. The music video was created by Shutter and String, aka Liam Hurley and Sam Kassirer.

The directors describe their creative process on their Vimeo page

The initial idea for the video was simple: colorful, kinetic images edited together in densely rhythmic patterns. To maximize the effect of overlapping colors, we shot tight close ups of the band lip syncing the song against multicolor poster board backgrounds. David & Suz endured three days of makeup application/removal sessions, handled by Callista Wilson, a professional stylist. To these initial images we added a few elements: painted hands imitating faces and accordions, wax crayons melting across a canvas, and food coloring moving in a plate of milk. The end result is, hopefully, a video that is as vibrant as the song.

For more work by Shutter and String, visit http://www.shutterstring.com.

Via Chris Heller and Spin

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

More in Video

Just In