"Mexo-Americana" group David Wax Museum's "Harder Before It Gets Easier" is a deceptively simple visual feast. David Wax and Suz Slezak perform coated in thick Crayola-colored paint, using their hands to create fun abstract shapes and faces. The music video was created by Shutter and String, aka Liam Hurley and Sam Kassirer.
The directors describe their creative process on their Vimeo page:
The initial idea for the video was simple: colorful, kinetic images edited together in densely rhythmic patterns. To maximize the effect of overlapping colors, we shot tight close ups of the band lip syncing the song against multicolor poster board backgrounds. David & Suz endured three days of makeup application/removal sessions, handled by Callista Wilson, a professional stylist. To these initial images we added a few elements: painted hands imitating faces and accordions, wax crayons melting across a canvas, and food coloring moving in a plate of milk. The end result is, hopefully, a video that is as vibrant as the song.
For more work by Shutter and String, visit http://www.shutterstring.com.