A Beautiful Visual Collage Celebrates the Unsung Hero of Sports

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Everynone's latest video, Ball, is as simple (and charming) as it gets. You might recognize their style from their short Symmetry, which took home the grand prize at the Vimeo Festival and Awards this year. Their videos rely on a shuffle of images and associations, rather than a traditional narrative, in a way that feels particularly native to the Internet. Daniel Mercadante, who directed Ball, says he discovered many of the images via Google Image Search. As the images drift from tennis balls to spherical pastries to the orb of the sun, the humble "ball" at the center of the frame becomes much more than a toy. 

For more work by Everynone, visit  http://www.everynone.com/.

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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