A Beautiful Visual Collage Celebrates the Unsung Hero of Sports

Everynone's latest video, Ball, is as simple (and charming) as it gets. You might recognize their style from their short Symmetry, which took home the grand prize at the Vimeo Festival and Awards this year. Their videos rely on a shuffle of images and associations, rather than a traditional narrative, in a way that feels particularly native to the Internet. Daniel Mercadante, who directed Ball, says he discovered many of the images via Google Image Search. As the images drift from tennis balls to spherical pastries to the orb of the sun, the humble "ball" at the center of the frame becomes much more than a toy. 

For more work by Everynone, visit  http://www.everynone.com/.

Via Vimeo Staff Picks

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

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