A Brief History of Logo Design

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From cave paintings to heavy metal band names, the latest episode of PBS' Off Book series traces the importance of logos through the ages. This short documentary talks to designers including Gerard Huerta, the creator of ACDC's logo, and Kelli Anderson, who crafted Off Book's own logo. Anderson describes the discipline as an "invisible vocabulary" composed of elements "informed and reinforced by the things that we see every day." 

The segment was produced by Kornhaber Brown for PBS, and the full credits are available here. The series looks at media, art, and culture, spanning topics from Reddit to 8-bit video games

For more videos from PBS Off Book, visit the YouTube channel

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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