A Brief History of Logo Design

From cave paintings to heavy metal band names, the PBS series Off Book traces the importance of logos through the ages. 

From cave paintings to heavy metal band names, the latest episode of PBS' Off Book series traces the importance of logos through the ages. This short documentary talks to designers including Gerard Huerta, the creator of ACDC's logo, and Kelli Anderson, who crafted Off Book's own logo. Anderson describes the discipline as an "invisible vocabulary" composed of elements "informed and reinforced by the things that we see every day." 

The segment was produced by Kornhaber Brown for PBS, and the full credits are available here. The series looks at media, art, and culture, spanning topics from Reddit to 8-bit video games

For more videos from PBS Off Book, visit the YouTube channel

Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg joined The Atlantic in 2011 to launch its video channel and, in 2013, create its in-house video production department. She leads the development and production of original documentaries, interviews, and other video content for The Atlantic. Previously, she worked as a producer at Al Gore’s Current TV and as a content strategist and documentary producer in San Francisco. She studied filmmaking and digital media at Harvard University.

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Video

Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

More in Video

Just In