The Design Essentials of the Perfect Pair of Pointe Shoes

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The New York City Ballet spends roughly half a million dollars a year to keep its ballerinas in custom-made shoes, according to Angel Betancourt, the company's ballet shoe supervisor. Principal dancer Megan Fairchild sews a new pair every night she performs, and she says many dancers feel a connection with the makers of their shoes. This short documentary, The Importance of Perfection, goes behind the scenes to talk to dancers and even visits the Freed of London factory, where the shoes are made. It's one in a series of videos from the New York City Ballet directed by Galen Summer, who talks about the project in an interview with the Atlantic Video channel here

For more films by Galen Summer, visit http://www.unionhz.tv/.

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Kasia Cieplak-Mayr von Baldegg is the executive producer for video at The AtlanticMore

Cieplak-Mayr von Baldegg's work in media spans documentary television, advertising, and print. As a producer in the Viewer Created Content division of Al Gore's Current TV, she acquired and produced short documentaries by independent filmmakers around the world. Post-Current, she worked as a producer and strategist at Urgent Content, developing consumer-created and branded nonfiction campaigns for clients including Cisco, Ford, and GOOD Magazine. She studied filmmaking and digital media at Harvard University, where she was co-creator and editor in chief of H BOMB Magazine.

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